Board of Director and Committees
Tremblant Resort Association
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The Tremblant Resort Association (TRA) reports to a Board of Directors composed of:
- Four directors appointed by Station Mont Tremblant (SMT).
- Three representatives elected by all members (residential, lodging and commercial).
- One ex-officio representative appointed by the Municipality.
These eight Board Members are joined by two regional observers from Tourisme Mont-Tremblant and Tourisme Laurentides.
rich-text, responsive-tableDirectors appointed by Station Mont Tremblant
Patrice Malo
President and Chief
Operating Officer – SMT
SMT Director and Chair of the Board
Marie-Josée Leroux
Vice-President Finance - SMT
SMT Director
Annique Aird
Vice-President Sales, Marketing and Communications – SMT
SMT Director
Françoise Hétu
Vice-President Lodging and Village Experience – SMT
SMT DirectorDirectors elected by members
Maurice Beauséjour
Owner at Tremblant
Residential Director and Secretary of the Board
William Azeff
Owner of commercial establishments at Tremblant
Commercial Director
Anne Marie Johns
General Manager – Fairmont Tremblant
Lodging DirectorEx-officio Director
Dominique Laverdure
Substitute mayor - Ville de Mont-Tremblant
Non-voting memberObservators (upon invitation)
Martin Lacelle
General Manager - Tourisme Laurentides
Philippe Laudat
President – Tourisme Mont-Tremblant -
Six committees have been established to foster a collaborative approach between all TRA members and to make progress on issues pertaining to human resources, marketing, operations, events, finances, and the Camp de Base Tremblant (convention centre) and brind'O Aquaclub.
rich-text, responsive-tableFinance Committee
The Finance committee analyzes the financial statements at each meeting and presents financial recommendations to the Board of Directors. The Finance committee approves the attribution of the contracts and projects financed by the capital funds throughout the year.
Cristina Romero
General Manager – TRA
Gabriel Savard, CPA, CA
Finance and Administration Director – TRA
Marie-Josée Leroux
Vice-President Finance - SMT
SMT Director
Maurice Beauséjour
Owner at Tremblant
Residential DirectorGroups and Convention Committee
The Groups and Conferences committee is a sub-committee of the Tremblant Marketing Group (TMG) established in 2003. Its mandate is to support the approach adopted a few years ago, which aims to sell the destination as a whole, to obtain a consensus among the hotel partners, and to implement the actions outlined on the marketing and sales plan developed during the year.
The Groups and Conferences committee is composed of sales managers and general managers from each hotel partner and one marketing specialist.
Cristina Romero
General Manager — TRA
Marie-Chantal Thibault
Business Development Manager — TRA
Valérie Roy
Director — Camp de base Tremblant
Caroline Fleury
Manager Sales, Marketing and Communications — TRA
Annique Aird
Vice-President Sales, Marketing and Communications — SMT
Alain Labarre
General Manager — Urgo Hotels Mont-Tremblant
Alexandre Caron
Sales Director — SMT
Anne-Marie Johns
General Manager — Fairmont Tremblant
Caroline Bourque
Marketing and Event Technician — Casino de Mont-Tremblant
Daniel Senécal
Operations Director — Casino de Mont-Tremblant
Christopher Spear
Sales Director — Le Westin Tremblant
Gilles Monfette
General Manager — Le Westin Tremblant
Martin Foster
Regional Sales Director — Urgo Hotels
Vincent Leblanc
Sales Director — Fairmont TremblantPermanent ARC Committee
The Permanent ARC Committee manages the All Resort Costs system established by the Board of Directors in 1999. Elements listed in the ARC budget include management of the Parc Plage, first aid, Christmas decorations, maintenance and repairs for urban furniture and stone pavement, landscaping, snow removal, janitorial and cleaning services for the pedestrian village and public restrooms, and shuttle busses servicing residential areas.
The Permanent ARC Committee is composed of representatives from the TRA and the SMT, residential, lodging and business sectors, and one non-voting member. A similar committee was formed for the Versant Soleil that serves in the same capacity as the committee for the Versant Sud.
South Side — Voting Members
Marc-André Dawson
Director Exploitation – TRA
Representative, TRA
Nathalie Dandoy
Director Site and Building Maintenance – SMT
Representative, SMT
Maurice Beauséjour
Owner at Tremblant
Representative, Lodging sector
Serge Charbonneau
Owner at Tremblant
Representative, Residential sector
William Azeff
Owner of commercial establishments at Tremblant
Representative, Commercial sector
Éric Delorme
Director, Technical Services and Security – Fairmont Tremblant
Representative, Lodging sector
Versant Soleil — Voting Members
Marc-André Dawson
Director Exploitation – TRA
Representative, TRA
Nathalie Dandoy
Director Site and Building Maintenance – SMT
Representative, SMT
Benoit Mainville
Owner at Tremblant
Representative, Residential and Lodging sectors
Daniel Sénécal
Operations Director – Casino de Mont-Tremblant
Representative, Commercial sector
South Side and Versant Soleil — Non-voting Members
Dominique Laverdure
Substitute mayor – Ville de Mont-Tremblant
Gabriel Savard, CPA, CA
Finance and Administration Director – TRATremblant Marketing Group
The Tremblant Marketing Group (TMG) is responsible for developing strategies for marketing the destination and its event programming for all customer segments. Its mandate is to develop a marketing plan that reflects an objective of economic prosperity for all members. The TMG is responsible for the destination marketing strategy and is consequently responsible for allocating funds for communication plans and for adapting these plans seasonally, by activity and geographic sector.
Serge Primeau
Managing Partener and President Canadian Operations – Urgo Hotels
President of the Tremblant Marketing Group
Cristina Romero
General Manager – TRA
Caroline Fleury
Manager Sales, Marketing and Communications – TRA
Annique Aird
Vice-President Sales, Marketing and Communications – SMT
Patrice Malo
President and Chief Operating Officer – SMT
Françoise Hétu
Vice-President Lodging and Village Experience – SMT
Andrée Morrissette
General Manager – Hilton Grand Vacation Club
Alain Labarre
General Manager – Marriott Residence Inn & Homewood Suites by Hilton
Anne-Marie Johns
General Manager – Fairmont Tremblant
Gilles Monfette
General Manager – Le Westin Tremblant
Kévin Brown
TremblantAlouer
Kamal Shah
President – Tremblant Elysium
Rafik Mégalli
Operations Director – Rendez-vous Mont-Tremblant
Henri Bertrand
Operations Director – Call Centre
Daniel Sénécal
General Manager – Casino de Mont-Tremblant
William Azeff
Owner of commercial establishments at TremblantVerification Committee
The Verification committee is responsible for approving the financial statements audited by the TRA before they are submitted to the Board of Directors for approval. It is also charged with overseeing the financial reporting process, reviewing internal controls implemented by management, and ensuring the reliability of all reported information. The Verification committee acts as a liaison between the external auditor and the Board of Directors.
Patrice Malo
President and Chief Operating Officer – SMT
SMT Director and Chair of the Board
Cristina Romero
General Manager – TRA
Gabriel Savard, CPA, CA
Finance and Administration Director – TRA
Marie-Josée Leroux
Vice-President Finance - SMT
SMT Director
Maurice Beauséjour
Owner at Tremblant
Residential DirectorHuman Resources Strategic Planning Committee
The human resources strategic planning committe has been set up to support members with their labour shortages issues. This mandate is to identifiy priority issues on which to focus, monitor strategies deployd, establish funding models for its various initiatives, and be a voice for the destination as it strives to achieve its ambitious goals.
Patrice Malo
President and Chief Operating Officer – SMT
Jean-Francois Girard-Berberi
Vice-President Human Resources – SMT
Cristina Romero
General Manager – TRA
Andréanne Laroche-Choquette
Project Manager – TRA
Anne-Marie Johns
General Manager – Fairmont Tremblant
William Azeff
Owner of commercial establishments at Tremblant
Arianne Leclerc Jodoin
Project Manager Tribu Tremblant – TRA